Top Private School for Girls
Elevates Its Digital Presence
Winsor School’s goals for its school website redesign were clear: Better reflect the academic experience. Highlight the benefits of being in Boston. Focus on the joy of the student experience. And avoid looking “girly.”
A comprehensive campaign microsite would launch first, so we designed it to marry with the school website’s visual elements without giving away the surprise. Both sites incorporate a fresh color palette, refinements to the use of typography, and custom illustration. The main site’s headline, “Go for Greatness,” is both an invitation and a bold challenge to inquire and apply to Boston’s top private girls’ school.
Both sites were custom built on WordPress by DesignTLC. The school site was awarded MarCom Gold.
““Edit and Allison’s meticulous, thoughtful, and creative work demonstrated a deep understanding of Winsor’s community and culture. They seamlessly translated our school’s essence into design and messaging—striking the perfect balance of academic rigor, the energy and spirit of our students, and a strong connection to the city. The campaign site is equally stunning, capturing the ambition and inspiration behind our comprehensive campaign with clarity and impact. Their work is sophisticated, intuitive, and truly reflective of who we are. Beyond their talent, they were an absolute joy to collaborate with, and I look forward to working with them again at the first opportunity.””
