Having grown to encompass far more than a signature New England liberal arts college, in 2015, Middlebury hired Neustadt Creative Marketing (NCM) to plan out a new brand architecture and create a new visual identity system. NCM designed research and devised a brand strategy and brand architecture. Allison Le, now co-founder of E&A Collaborative, art directed the new shields for Middlebury and the Middlebury Institute of International Studies at Monterey and designed the institution-wide logo system. Post-launch,  Allison followed up with an exacting identity manual to ensure consistent application of the new logo, lock-ups, and colors across the institution.

Brand Rollout

Leadership in communications at Middlebury College shepherded the new designs through a multitude of community conversations and collated a variety of feedback. In preparation for launch, Edit Barry scripted videos and created the information architecture for two brand identity microsites introducing the new Middlebury identity to the public.