the e&A in team

 

E&A Collaborative is the women-owned brand consultancy founded in 2018 to help school and nonprofit leaders build purpose-driven brands. Partners Edit Barry and Allison Le have produced award-winning work for higher ed, independent school, and nonprofit clients since 2007.

Your goal is to increase reputation, recruitment, retention, and financial support.

Ours is to do the brand work that will get you there.

Together, we can gain market insights to better position your institution, create a brand identity that captures your essence and aspirations, communicate radical change in a way your target audience will embrace, move donors with affective stories of impact, ground your next campaign in a compelling case for support as gracefully designed as it is written. Partnering in this kind of work is what E&A is all about.


Curious about teaming up for your next project?

 

Edit Barry
Partner

A big-picture thinker, curious investigator, and writer of everything from taglines to tomes, Edit drives research, strategy, and message development. As a writer, she is known for clarity and precision. As a researcher, she is an active listener who opens her ears to audience input. As a strategist, she grounds recommendations in quantitative and qualitative discovery findings and ensures that creative choices align with a project’s overarching purpose. As a project manager, she gets the job done.

Edit earned an M.A. from Johns Hopkins University and a B.A. from Amherst College.

ALLISON LE
Partner

E&A’s creative director, Allison leads design experimentation and implementation, developing logos, visual identity systems, web designs and print layouts, large-scale graphics and interactive installations to bolster brands across platforms. She brings a mix of artistic intuition and problem-solving skills to every project, translating strategy into clear and tastefully-branded visuals, using typography, color, imagery and layout to visualize the soul of a brand and bring it to life.

Allison earned a B.A. from George Washington University, where she got her start as a graphic designer in the communications office.

Clients

Our clients are people: presidents and heads of school, CEOs, CCOs, VPs, deans and specialists. They work in admission, advancement, strategic marketing, branding and communications. Working alongside them, we have served these and other institutions and organizations.

 

education

Bates College
Baylor University
Beloit College
Blake School
Bowie State University
Brooklyn College
Charlotte Jewish Day School
Cardinal Stritch University
Colby College
Colgate University
Dartmouth College
DePauw University
Dickinson College
Forman School
George Washington University
Grace Episcopal Day School
Grinnell College
Harvard Business School
Indianapolis Public Schools
International Baccalaureate Organization
Johns Hopkins University
Jonathan M. Tisch College of Civic Life
at Tufts University
Keys School
Krieger Schechter Day School
Lafayette College

Madeira School
Middlebury
Muhlenberg College
Pomona College
Poughkeepsie Day School
North Shore Country Day School
Santa Catalina School
Sidwell Friends School
St. George’s School
St. John’s College
St. Patrick’s Episcopal Day School
St. Timothy’s School
The Lauder Institute at the University of Pennsylvania
The Winsor School
Towson University
Tufts University
University of Houston
University of Maryland
University of Maryland, Baltimore County (UMBC)
University of North Carolina
University of Puget Sound
University of Virginia
Virginia Tech
Waldorf School of Baltimore
Wesleyan University
Wittenberg University

NONPROFIT & NGOs

Catholic Medical Mission Board (CMMB)
Center for Democracy & Technology (CDT)
CollegeBound Foundation
Global Refuge, formerly Lutheran Immigration and Refugee Service (LIRS)
Maryland Food Bank
R Adams Cowley Shock Trauma Center at the University of Maryland Medical Center
Stanford Medicine
The Inner Harbor Project
University of Arkansas Medical Center


Award Winners

We love making our clients look good.

The Winsor School Website
Gold, 2024 MarCom Awards
with DesignTLC

Wittenberg University Student Viewbook
Silver, 2023 Educational Advertising Awards

Wittenberg University Poster
Silver, 2023 Educational Advertising Awards

Wittenberg University Special Promo
Bronze, 2023 Educational Advertising Awards

Wittenberg University Admission Recruitment Publications Package
Platinum, 2021 Hermes Creative Awards

Wittenberg University Admission Recruitment Viewbook
Gold, 2021 Hermes Creative Awards

Having Light: The Campaign for Wittenberg University Integrated Marketing Campaign
Platinum, 2021 Hermes Creative Awards

Having Light: The Campaign for Wittenberg University Campaign Case Statement
Platinum, 2021 Hermes Creative Awards

Having Light: The Campaign for Wittenberg University Campaign Microsite
Platinum, 2021 Hermes Creative Awards

Having Light: The Campaign for Wittenberg University Campaign Logo
Gold, 2021 Hermes Creative Awards

Santa Catalina School Student Recruitment Publications Package
Bronze, 2016 CASE Circle of Excellence*

Blake School Website
Platinum, 2015 Hermes Creative Awards
with Finalsite

Wesleyan University Undergraduate Admissions Package
Silver, 2015 CASE Circle of Excellence*

Pomona College Senior Mailer (Brochure)
Gold, 2014 Educational Advertising Awards*

Pomona College Student Viewbook
Merit, 2014 Educational Advertising Awards*

DePauw University Student Recruitment Publications Package
Bronze, 2012 CASE Circle of Excellence*

DePauw University Total Recruitment Package
Merit, 2012 Education Marketing Awards*

Grinnell College Student Viewbook
Gold, 2012 Education Marketing Awards*

Grinnell College Travel Brochure
Merit, 2012 Education Marketing Awards*

Wesleyan University Student Viewbook
Bronze, 2012 Education Marketing Awards*

University of Puget Sound Viewbook and Prospectus Publications
Silver, 2010 CASE District VIII*

*with Neustadt Creative Marketing

 

Testimonials

What Our Clients Say

 
“One of the first decisions I made when I arrived at LIRS was to hire E&A Collaborative. I was looking for an agency that would elevate our brand visually and wordsmith a succinct elevator pitch. Within a few months, E&A had refreshed the identity system and messaging, writing the 30-second, 60-second, and 2-minute intros that I lean on at every donor meeting and presentation. While E&A was helping us connect with our audiences with fresh creative in print and online, including three years’ worth of stunning annual reports, our organization experienced exponential growth – increasing revenue tenfold. Their work has truly moved us and helped push our mission forward.””
— Andrew G. Steele, Chief Development & Mobilization Officer, Global Refuge (formerly LIRS)
 
“Without the structural foundation that E&A built for our Having Light campaign, we never would have gotten where we did. Through interviews, an alumni survey, campaign committee feedback, and the whole process of drafting and revising the case, E&A’s process got us to the right priorities — priorities that fit with who our alumni are. E&A value the end product, and they truly care. They invested in the project and our people, and that’s a huge part of the success that we had. E&A was not just a firm; it felt like an extension of the team. And it shows. We did it! ”
— Rebecca Kocher, Vice President of Advancement & Alumni Engagement, Wittenberg University
 
“To support our enrollment efforts, I needed partners I could trust from start to finish, and that is exactly what I found at E&A. After intensive qualitative discovery, Edit and Allison were able to tell our story in an authentic way, with genuine thought and care put into each page. And the end product speaks for itself. We have memorable admission material and a rich communication flow that clearly shares who we are.”
— Carola Thorson, Vice President for Enrollment Management, Wittenberg University
 
 
 
“Allison and Edit’s years of experience, clear talent in design and content writing, collaborative personalities, and overall quality in the final results all combine to make the ideal creative partnership. They also understand marketing to prospective student and parent audiences — their knowledge and experience in this higher ed market was invaluable.”
— Luigi Solla, Associate Dean of Admission, Wesleyan University
 
“From a site visit, to interviews with our parents, to conversations with our staff and leadership, Edit was completely invested in understanding our community and in helping us identify — and communicate — what makes it different and special. From arresting taglines to in-depth descriptions of curricular approaches, everything Edit created expressed our identity perfectly.”
— Karen O'Connor-Floman, Director of Admission, Grace Episcopal Day School
 
 

E&A Collaborative | strategic branding and creative campaigns for educational institutions and mission-driven organizations