A Small School’s Investment in Messaging Yields Big Results
When a new head of school takes the helm, a new website is sure to follow. That truism held at Grace Episcopal Day School, where the website was long overdue for an update. More important to Grace than a design refresh, however, was clear messaging to capture the heart of the institution. We believe strong web messaging starts at the top, so that's where we put it: on the homepage and in the navigation itself. At Grace, the school and its site are "An Invitation to Wonder."
Content strategy and web writing by E&Aco; web design and build by Design TLC. Website shown with permission from Grace Episcopal Day School.
RETURN ON INVESTMENT: 17%
Due in large part to strategic investments in communications tools and a remarkably efficient web development process spearheaded by Design TLC, within eight months of site launch Grace had earned itself an enrollment increase of 17% year over year.
“ From a site visit, to interviews with our parents, to conversations with our staff and leadership, Edit was completely invested in understanding our community and in helping us identify — and communicate — what makes it different and special. From arresting taglines to in-depth descriptions of curricular approaches, everything Edit created expressed our identity perfectly. ”