Higher Ed Haute Couture
What you see here is the third edition of Wesleyan admission pieces that Edit Barry and Allison Le worked on over the better part of a decade as the writing and design team at Neustadt Creative Marketing. Wesleyan students are intense, and this print suite gets at every way in which that's the case. When it comes to creative execution, the intensity is in the details. Making the 32-page viewbook was like constructing a couture dress, with a custom cut and careful attention to each thread, each seam, each bead of information to give insight into everything that makes Wes "So Wes," and so intense.
“Edit and Allison’s CASE-award winning work has helped us to effectively communicate the values of our institution to our prospective student audiences, and they undoubtedly would help other organizations be able to do the same.”
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