E&A’s Award-Winning Work Enriches the Admission Comms Flow at Witt, Where “W” Stands for Welcome

Wittenberg University is an exceptionally welcoming college community where students feel known, pushed, and supported. When it comes to the admission process, Witt may be the most welcoming college in America. E&A Collaborative sought to prove it in a classic suite of admission recruitment publications. Gorgeous photography; friendly, open, inviting typography; and playful layouts that coax readers to tilt their heads once in a while establish Witt’s personality. The copy is warm and wise, often amplifying the voices of Wittenberg students and spotlighting their stories. They tell the Witt story best.

viewbook selections

admission publications

E&A Collaboration with Witt Crushes $100M Goal

In June 2023, Wittenberg University officially closed the books on its first major fundraising campaign in two decades having raised $113M — $13M over its ambitious $100M goal. E&A Collaborative’s work with President Michael Frandsen and the Office of Advancement & Alumni Engagement started during the quiet phase and wrapped with the launch of Having Light. Our comprehensive campaign creative won multiple awards, and, most importantly, it resonated with key constituencies, elevated the institutional brand, and helped move 10,400 donor households to participate in this remarkable effort.

Having grown to encompass far more than a signature New England liberal arts college, in 2015, Middlebury hired Neustadt Creative Marketing (NCM) to plan out a new brand architecture and create a new visual identity system. NCM designed research and devised a brand strategy and brand architecture. Allison Le, now co-founder of E&A Collaborative, art directed the new shields for Middlebury and the Middlebury Institute of International Studies at Monterey and designed the institution-wide logo system. Post-launch,  Allison followed up with an exacting identity manual to ensure consistent application of the new logo, lock-ups, and colors across the institution.

Brand Rollout

Leadership in communications at Middlebury College shepherded the new designs through a multitude of community conversations and collated a variety of feedback. In preparation for launch, Edit Barry scripted videos and created the information architecture for two brand identity microsites introducing the new Middlebury identity to the public.

When a new head of school takes the helm, a new website is sure to follow. That truism held at Grace Episcopal Day School, where the website was long overdue for an update. More important to Grace than a design refresh, however, was clear messaging to capture the heart of the institution. We believe strong web messaging starts at the top, so that's where we put it: on the homepage and in the navigation itself. At Grace, the school and its site are "An Invitation to Wonder."

Due in large part to strategic investments in communications tools and a remarkably efficient web development process spearheaded by Design TLC, within eight months of site launch Grace had earned itself an enrollment increase of 17% year over year.

Higher Ed Haute Couture

What you see here is the third edition of Wesleyan admission pieces that Edit Barry and Allison Le worked on over the better part of a decade as the writing and design team at Neustadt Creative Marketing. Wesleyan students are intense, and this print suite gets at every way in which that's the case. When it comes to creative execution, the intensity is in the details. Making the 32-page viewbook was like constructing a couture dress, with a custom cut and careful attention to each thread, each seam, each bead of information to give insight into everything that makes Wes "So Wes," and so intense.